Deborah Thomas to become public face of ACP

Deborah Thomas ACP MagazinesNearly two years after making virtually its entire PR team redundant, magazine publisher ACP has moved to give itself a public voice again, appointing Deborah Thomas, one of its most successful former editors, to the new role of General Manager: Media, Public Affairs and Brand Development.

Thomas – a 23 year ACP veteran – is best known for a decade as editor-in-chief of Australian Women’s Weekly, which is the country’s biggest monthly title . In 2009 she was appointed General Manager – Editorial and Advertising Projects, Women’s Lifestyle.

Her appointment – and the attempt to give ACP a voice in the market again – is likely to increase speculation that the company is being readied for a stock market float.

According to the ACP announcement: “Ms Thomas will oversee public relations and cross-promotions, implement integrated promotional strategies to help drive circulation and advertising revenues, and represent ACP at events and in the media to support magazine brand campaigns and sponsorships.”

ACP group publishing director Phil Scott, said: “As Australia’s largest publisher of magazines, with the majority read by women, it is important that ACP has strong relationships with its community and the media and Deborah is uniquely qualified for this role.”

In recent months, other than the occasional press release issued through a PR agency, ACP has seen a low profile within the market, with magazine industry leadership appearing to come mainly from Pacific Magazines and News Magazines. The magazine industry as a whole has seen a lower profile since Magazine Publishers of Australia lost most if its funding and the MPA Awards were axed.


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