Debt Cutter launches ‘Johnny Debt’ campaign via Bloke
Financial solutions company Debt Cutter has partnered with Sydney creative agency Bloke to create ‘Johnny Debt’, the face of a new campaign to rebrand the company. 
The campaign targets Australians who hold part of the more than $27 billion in credit card debt, using the animated Johnny Debt character to represent the ordinary Australian according to the company.
Rolling out today across online, print, cinemas, DRTV and bus backs, the campaign focuses on emphasising Debt Cutter’s ‘simple’ solutions to tackling debt and uses the cartoon character to emphasise the point; that getting on top of the stress of managing outstanding debts is not as difficult as people may think.
“It can happen to anyone”, said Bloke creative partner, Mike O’Rourke. “A few things go wrong and suddenly you’re paying one credit card off with another. Johnny’s character allows us to show empathy, and a real understanding of what they’re going through.”
Tara Hawkins, director of marketing at Debt Cutter added:“It’s important for people caught with debt issues to know that there is help available.
“Debt stress is a common problem, it is however entirely manageable. The team at Bloke have really delivered and we are thrilled with the result.”
The fully integrated lead generation campaign will also be highlighted on the newly redesigned Debt Cutter website.
