Dee Madigan to make ads for the Labor campaign
Solo creative and Gruen Planet contributor Dee Madigan has signed on to produce advertising creative for the Australian Labor Party ahead of the September 2013 Federal Election.
Madigan, who runs her own consultancy Madigan Communications, follows in the footsteps of other advertising identities such as John Singleton and more recently Neil Lawrence, who created the famous Kevin 07 campaign, in working on the high-profile account.
Encore understands she will be working through Essential Media Communications, who produced the industrial relations Work Choices campaign in 2007.
At first glance you’d think who’d want to be involved with this rabble. But I guess if you’re gonna go down, at least make it truly memorable… How about: “Labor – you think WE’RE bad…”
This is for that thing on Gruen Planet where they “market the impossible right”? The Pitch?
I read a PR statement on this blog a while ago saying Mark Collis had been picked for the Labour duty?
What happened there?
If she pulls it off (a Labor win) she deserves next year’s Grand Effie without even having to write an entry.
Keep it positive Dee, don’t let the competition drag you down to their level
Here’s the bones of your first ad Dee.
http://whatistherundude.wordpr.....-minister/
Go Dee! Please bring it home.
You can always call on Mark and Teddy if you are in a bind Dee.
It tells you everything you need to know about the ABC, and the people who produce its content.
Yes Mike. It tells me you’re numbskull.
The Labor machine don’t believe they can win. But, they have to contest and George Wright is forming a small, low cost, manageable team to let him do that without breaking the bank. And to further assist the party in their cost management they will need to get the Labor Govt to do much of the campaign job for them. How? Simple. Expect to see at least a doubling of government advertising leading up to the election.
Oh Randle.
Having that name must make you angry at life, but do calm down!
You and your luvvie friends have much more frothing-at-the-mouth do to before September. So pace yourself!