Dee Madigan to make ads for the Labor campaign

Dee MadiganSolo creative and Gruen Planet contributor Dee Madigan has signed on to produce advertising creative for the Australian Labor Party ahead of the September 2013 Federal Election.

Madigan, who runs her own consultancy Madigan Communications, follows in the footsteps of other advertising identities such as John Singleton and more recently Neil Lawrence, who created the famous Kevin 07 campaign, in working on the high-profile account.

Encore understands she will be working through Essential Media Communications, who produced the industrial relations Work Choices campaign in 2007.

“I can say that I am doing it,” Madigan told Encore. “But I don’t talk about my clients and there are a whole lot of reasons for that.”

Encore understands advertising creative for the Coalition’s 2013 election campaign is once again being produced in-house and will be led by party director Brian Loughnane. Long-time Liberal ad man Mark Pearson is also tipped to be working on the account.

1.30pm update: In April, the AFR’s Rear Window column suggested that former Telstra creative Mark Collis had been dropped from the account in favour of Madigan.

Nic Christensen

Encore Issue 14This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


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