iPad app Wilderquest wins top honours at AIMIA Awards
Digital agency Deepend and app developer Nomad won top honours at digital industry awards AIMIA tonight with an iPad app Wilderquest for the NSW National Parks and Wildlife Service.
The app, designed to combat ‘nature deficit disorder’ among kids, prompted 11,000 downloads in a month, and the Department of Education is considering using the app in schools.
The app enabled kids to replicate the real national park through a virtual 3D rainforest.
The winners list in full:
Best Advertising or Marketing
Winner: Cornetto Enigma
Soap Creative, Mindshare, Ensemble
Best Children’s
Winner: Wilderquest – Nature Discovery
Nomad & Deepend, National Parks Wildlife
Best Cross-Platform
Winner: Go Back To Where You Came From
SBS Online and Fluency
Best Cultural or Lifestyle
Winner: The Block
SBS Online
Highly commended: Moshcam iPad, iPhone App
Nomad, Moshcam, Chook
Best Enterprise
Winner: Freelancer.com
Best Entertainment
Winner: ABC iView
ABC TV
Best Financial Service
Winner: CommBank Kaching
Vivant Digital, The Commonwealth Bank, The White Agency
Best Integration with an Offline Campaign
Winner: Bank of Melbourne – The Local Project
Ogilvy Melbourne, Bank of Melbourne, Herald Sun, Mediacom
Best Learning & Education
Winner: Wilderquest – Nature Discovery
Nomad & Deepend, National Parks Wildlife
Best Mobile Advertising or Marketing
Winner: Hungry Jack’s App
Clemenger BBDO Sydney, Hungry Jack’s, Webling Interactive
Best Application on a Mobile
Winner: ABC iView iOS app for iPhone
ABC TV, Apple
Best Application on a Tablet
Winner: Wilderquest – Nature Discovery
Deepend & Nomad, National Parks Wildlife
Best Publisher
Winner: eatlove social platform
Guerrilla Digital, eatlove
Best Non-profit
Winner: Wilderquest – Nature Discovery
Deepend & Nomad, National Parks Wildlife
Best Retail & Online Commerce
Winner: JB Hi-Fi NOW
Visual Jazz Isobar, JB Hi-Fi
Best Government
Winner: Vic Heritage
Outware Mobile, Department of Planning and Community Development Victoria, Heritage Victoria
Best Sport
Winner: Foxtel London 2012 App
Foxtel
Best Tourism or Travel
Winner: Wilderquest – Nature Discovery
Deepend & Nomad, National Parks Wildlife
Best Use of Social Media
Winner: Red Bull Beat Suite
Whybin\TBWA\Group, Digital Arts Network
Best Use of Video
Winner: The Block
SBS Online
Highly commended: Foxtel London 2012 App
Foxtel
Effectiveness Award
Winner: CommBank Kaching
Vivant Digital, The Commonwealth Bank, The White Agency
The Innovation Award
Winner: CommBank Kaching
Vivant Digital, The Commonwealth Bank, The White Agency
Outstanding Contribution
Jennifer Wilson
Best of the best
Winner: Wilderquest – Nature Discovery
Deepend & Nomad, National Parks Wildlife
three gongs for Vivant – nice work!!
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Nice one Deepend/Nomad & ABC
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