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iPad app Wilderquest wins top honours at AIMIA Awards

National Parks iPad appDigital agency Deepend and app developer Nomad won top honours at digital industry awards AIMIA tonight with an iPad app Wilderquest for the NSW National Parks and Wildlife Service.

The app, designed to combat ‘nature deficit disorder’ among kids, prompted 11,000 downloads in a month, and the Department of Education is considering using the app in schools.

The app enabled kids to replicate the real national park through a virtual 3D rainforest.

The winners list in full:

Best Advertising or Marketing

Winner: Cornetto Enigma 

Soap Creative, Mindshare, Ensemble

Best Children’s

Winner: Wilderquest  – Nature Discovery

Nomad & Deepend, National Parks Wildlife

Best Cross-Platform

Winner: Go Back To Where You Came From

SBS Online and Fluency

Best Cultural or Lifestyle

Winner: The Block

SBS Online

Highly commended: Moshcam iPad, iPhone App

Nomad, Moshcam, Chook

Best Enterprise

Winner: Freelancer.com

Best Entertainment

Winner: ABC iView

ABC TV

Best Financial Service

Winner: CommBank Kaching

Vivant Digital, The Commonwealth Bank, The White Agency

Best Integration with an Offline Campaign

Winner: Bank of Melbourne – The Local Project

Ogilvy Melbourne, Bank of Melbourne, Herald Sun, Mediacom

Best Learning & Education

Winner: Wilderquest – Nature Discovery

Nomad & Deepend, National Parks Wildlife

Best Mobile Advertising or Marketing

Winner: Hungry Jack’s App

Clemenger BBDO Sydney, Hungry Jack’s, Webling Interactive

Best Application on a Mobile

Winner: ABC iView iOS app for iPhone

ABC TV, Apple

Best Application on a Tablet

Winner: Wilderquest – Nature Discovery

Deepend & Nomad, National Parks Wildlife

Best Publisher

Winner: eatlove social platform

Guerrilla Digital, eatlove

Best Non-profit

Winner: Wilderquest – Nature Discovery

Deepend & Nomad, National Parks Wildlife

Best Retail & Online Commerce

Winner: JB Hi-Fi NOW

Visual Jazz Isobar, JB Hi-Fi

Best Government

Winner: Vic Heritage

Outware Mobile, Department of Planning and Community Development Victoria, Heritage Victoria

Best Sport

Winner: Foxtel London 2012 App

Foxtel

Best Tourism or Travel

Winner: Wilderquest – Nature Discovery

Deepend & Nomad, National Parks Wildlife

Best Use of Social Media

Winner: Red Bull Beat Suite

Whybin\TBWA\Group, Digital Arts Network

Best Use of Video

Winner: The Block

SBS Online

Highly commended: Foxtel London 2012 App

Foxtel

Effectiveness Award

Winner: CommBank Kaching

Vivant Digital, The Commonwealth Bank, The White Agency

The Innovation Award

Winner: CommBank Kaching

Vivant Digital, The Commonwealth Bank, The White Agency

Outstanding Contribution

Jennifer Wilson

Best of the best

Winner: Wilderquest – Nature Discovery

Deepend & Nomad, National Parks Wildlife

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