Defence Force Recruiting ‘humanises’ Army in major recruitment push

Defence Force Recruiting is sharing the stories of its army soldiers in an effort “humanise” the Australian Defence Force in its biggest recruitment push to date.

The campaign, by Havas Sydney, features a hero piece which shows clips of different soldiers and their hobbies outside of work such as rock climbing, swimming and playing basketball.

Female and male voiceovers tell the audience of the different achievements each soldier has made through the army, be it a new skill or visiting a new place.