Defining a screen project's market potential
Screen Australia head of development Martha Coleman, Omnilab Media’s Christopher Mapp, Sony Pictures Australia’s Stephen Basil-Jones and producer Al Clark discuss the key factors in determining the potential of a film or television project.
From the first Encore Question Time, held in Sydney on November 30, 2010.
It’s reassuring to hear that these people have as little idea as I do of what will be successful; but disheartening to have it confirmed that Screen Australia don’t have to worry about the commercial prospects of the films they fund as they use government money.