‘Definitely strong signs of market improvement’: Advertising bookings are recovering

The advertising market is continuing to recover, with future bookings at the highest level seen this year.

GUIDELINE SMI’s results for May show total ad spend is still down 5.3%, year-on-year, with outdoor media the only sector up on the previous May, albeit a modest 1.6%.

But Guideline SMI APAC Managing Director Jane Ratcliffe said the forward bookings data indicates “more of the market may soon turn back to growth”.