Novated Lease Australia welcomes new CMO
A leading provider of novated leasing services in Australia has welcomed a new chief marketing officer.
Novated Leases Australia has appointed Natalie Ashes to the role, as she joins after five years with ecommerce business Grays.
She joined Grays in 2018 as head of marketing and ecommerce, and in 2021 moved into the chief digital officer role. Prior to that, Ashes spent time at IAG, , and Wiliam.
Natalie Ashes
In her new role, Ashes will lead the brand’s marketing team, focusing on enhancing its position as the top novated lease provider in the country, and will work towards its goal of originating $500 million in novated leases annually.
“Novated Lease Australia and its incredible team are dedicated to delivering exceptional experiences and value to its customers, and I can’t wait to start,” she said of her appointment.
“As chief marketing officer, I’m looking forward to helping NLA expand its digital capabilities to help build a seamless leasing marketplace that meets the evolving car leasing needs of Australians.”
CEO of Novated Lease Australia, Bevan Guest, described Ashes as the “perfect CMO” to help the company achieve the aforementioned goals.
“We are incredibly excited to have Natalie join our team,” he said.
“Her calibre and experience in the marketing industry are unmatched, making her the perfect person to help NLA on the next phase of its journey.
“Natalie’s vision for a customer-centric novated leasing marketplace aligns perfectly with the next phase of our growth journey. With Natalie at the helm of our marketing efforts, we are confident in our ability to both achieve and exceed our goal of originating $500 million in novated leases annually. Her vision for digital expansion and a customer-centric novated leasing marketplace aligns perfectly with our strategic objectives.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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