‘Degrading, exploitative and sexualised’ plumbing ad banned by watchdog

March 5, 2017 12:59

A “degrading, sexualised and exploitative” flyer for a plumbing software company has been condemned by the industry’s ad watchdog for objectifying women.

Flat Rate Now flyer was banned by the ASB | Image source: Mamamia

The flyer for Flat Rate Now featured a woman’s torso holding n hold an iPad in front of her with an accompanying text message promoting the service for plumbers.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.