Delayed Sherlock season debut numbers halve on east coast for Nine

SherlockNine’s decision to hold back and stagger the return of BBC drama Sherlock appears to have backfired with the show grabbing just 459,000 viewers and coming in 20th overall and fourth in its 8.30pm timeslot.

The network decided to hold back the show which stars Benedict Cumberbatch and Martin Freeman and aired in the UK over the first two weeks of the year, but show it first in the Perth market which last night had a new episode of Kalgoorlie Cops and film Meet the Fockers shown in place of the drama.

Its season premier in 2012 won 876,000 viewers across the country, according to OzTam preliminary overnight ratings.

The night once again was dominated by my Kitchen Rules for Seven, which grabbed 1.668m viewers between 7.30pm and 9pm, with the first 30 minutes of Seven News second with 1.02m, ahead of Nine News from 6pm with 1.012m. In the second half hour Nine edged the battle against the Seven News/Today Tonight combination by just 1,000 viewers.

Nine’s The Block: Fans v Faves was fourth for the night with 975,000 between 7.30pm and 8.30pm, holding off the first session of the in hit Big Bash League semi-final  on ten, which got 697,000 for the first session between 7.30pm and 9pm, 666,000 for the rain delayed second innings of the Sydney Sixers’ loss to the Perth Scorchers, and performed best in the Post Game which had 761,000 viewers as the game ran over time.

Seven showed film Mr Deeds from 9pm, after My Kitchen Rules, and got 566,000 viewers beating Sherlock in Sydney and Melbourne, and finishing fifth in 18-49s behind MKR, The Block, Home and Away and the end of the cricket.

Seven dominated the night’s share taking 25.9 per cent, with Nine at 18.9 per cent and Ten on 14.7 per cent, ahead of ABC1 on 11.5 per cent.

Wednesday’s top 15 shows:

  1. My Kitchen Rules Seven 1,668,000
  2. Seven News Seven 1,020,000
  3. Nine News Nine 1,012,000
  4. The Block: Fans v Faves Nine 975,000
  5. Home and Away Seven 969,000
  6. Nine News 6:30 Nine 949,000
  7. Seven News/Today Tonight Seven 948,000
  8. ABC News ABC1 905,000
  9. A Current Affair Nine 873,000
  10. Cricket: T20 Big Bash League semi-final 2 – Post-game Ten 761,000
  11. Cricket: T20 Big Bash League semi-final 2 – Session 1 Ten 697,000
  12. 7.30 ABC1 680,000
  13. QI ABC1 669,000
  14. Cricket: T20 Big Bash League semi-final 2 – Session 2 Ten 666,000
  15. Spicks and Specks ABC1 598,000

Wednesday’s share:

  • Seven 25.9%
  • Nine 18.9%
  • Ten 14.7%
  • ABC1 11.5%
  • SBS ONE 3.7%
  • 7mate 3.2%
  • Gem 3.2%
  • ABC2 3.1%
  • GO! 3.1%
  • ONE 3.1%
  • 7TWO 3.0%
  • ELEVEN 3.0%
  • ABC3 1.3%
  • SBS 2 1.1%
  • ABC News 24 1.0%
  • NITV 0.2%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.


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