Morning Update: Comedy troupe parodies Coke Super Bowl Ad; Netflix to spend $3bn in 2014

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Here’s That Coke Ad, Now in Klingon, Dothraki and Pig Latin

“If there’s one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola’s multilingual Super Bowl ad, it’s definitely this parody featuring languages that didn’t quite make the original cut.

Comedy troupe Garlic Jackson, who previously (and brilliantly) mashed up “Blurred Lines” with The Cosby Show intro, have dropped a new audio track on the Coke spot, “America Is Beautiful.” The parody’s additions include the dulcet tones of Star Trek’s Klingon and Game of Thrones’ Dotrhaki. I’ll let you hear the rest for yourself. “

The Guardian: Phone-hacking jury sees letter exposing Brooks and Coulson affair

“The full letter exposing the affair between Rebekah Brooks and Andy Coulson has been shown to the jury in the hacking trial, with the couple again asked to sit through passages of it being read aloud to the court.”

Mashable: Canadian Paralympics Ad Is a Powerful Reality Check

“It seems the entire world knows the 2014 Winter Olympics start this Friday, Feb. 7. But few people know the Paralympic Winter Games come to Sochi the following month, running from March 7 to 16.” Snapchat Super Bowl: Experiments at The Washington Post

“As the Super Bowl got underway on Sunday (2 February), US media outlets were geared up to share the latest results with their audiences on their own websites and across their social media accounts.

This was also true at the Washington Post, but for Cory Haik, executive producer and senior editor of digital news at the Post, the game struck her as a chance to add another layer to their live social engagement using Snapchat.”

Mumbrella Asia: India’s Prasoon Joshi and the Philippines’ Tony Hertz in first batch of Cannes jury presidents

“Two admen from Asia have been named among the first batch of jury presidents announced by Cannes Lions, the world’s largest advertising festival and awards.

Renowned film-maker and creative Prasoon Joshi, chairman, CEO and chief creative officer, India and South Asia at McCann Worldgroup is to run the Titanium & Integrated Lions jury, and Tony Hertz, proprietor and creative director at Filipino audio house Tony Hertz: Radio & Brand Sound has been named president of the radio jury.”

The Guardian: Netflix to spend $3bn on TV and film content in 2014

“Netflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and commissioning new shows continues to mount on the streaming giant’s balance sheet.”

Creativity-Online: McDonald’s welcomes Norwegians to Sweden with border-straddling billboard

“McDonald’s has been highlighting its prices in Sweden with a billboard that physically straddles the border with neighbouring Norway — and points out the differential in the cost of a Big Mac between the two countries. The poster, by DDB Stockholm, is half on Norwegian, half on Swedish soil. It welcomes Norwegians to Sweden, playfully acknowledging that many cross the border to their neighbours in search of bargains.”

AdWeek: Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse

“One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, “Dale Call.” We see a duck hunter pull out his trusty turbo-powered call, which sounds like a Nascar engine and summons Dale Earnhardt Jr., regardless of location or time of day.”


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