F.Y.I.

Delicious’ new baking range launches in Woolworths stores nationally

Australian food and lifestyle brand, Delicious, has expanded its baking range, now available across Woolworths stores nationally.

The announcement:

Australia’s leading premium food and lifestyle brand, delicious., has expanded its baking range, with all-new additions now available in Woolworths stores nationally.

Following the highly successful launch of the delicious. baking range late last year, two new must-try mixes have just been released – a decadent Tiramisu Brownie and an updated Carrot Cake.

Co-created with GenU, the significant brand extension offers consumers the ability to create desserts like those found in the pages of delicious., without having to cook from scratch. The range also includes: Double Choc Mousse Cake, Cookies & Cream Cake, Salted Choc-Chip Cookie Pie and Upside-Down Golden Syrup Banana Cake.

delicious. editor-in-chief Samantha Jones said the beautiful products are a natural extension of the delicious. brand ecosystem, building out its portfolio of products and engaging current and new audiences.

“The taste, quality and packaging of the delicious. baking range is resonating strongly with consumers, offering them an elevated product at an accessible price point. Consumers trust the baking expertise and credentials of the delicious. brand,” said Ms Jones.

“Our Double Choc Mousse Cake is the star performer of the range and is now one of the top selling products in the premium cakes segment in Woolworths stores.

“We’re really excited to extend our partnership with GenU and introduce these two mixes to the range. The new products take the baking range to yet another level and strike the perfect balance of having everyday appeal but stand-out taste and quality.

“Our team of experts have created, and triple-tested, the baking range to deliver sweet treats, cakes and desserts you’ll be proud to show off to family and friends. They’re a really great option when time is tight.”

Source: News Corp Australia

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.