Deloitte promotes Matt McGrath to global CMO, with Rochelle Tognetti taking on local role

Consulting giant Deloitte has promoted local chief marketing officer Matt McGrath to global CMO.

He will remain in Australia and retain his duties as Asia Pacific CMO, but the local marketing team’s chief operating officer, Rochelle Tognetti, will become CMO for Australia. Deloitte noted this makes Tognetti the company’s first female CMO in Australia. 

Tognetti: Deloitte Australia’s first female CMO

McGrath joined Deloitte back in 2017 when the consultancies were ramping up their marketing play in Australia. Prior to his time with the consultancy, he was Network Ten’s chief brand officer and executive chairman of Y&R Brands.

Deloitte’s managing partner of clients, industries and markets in Australia, Peter Forrester, said McGrath’s global rise was a recognition of the quality of the local work.

“This is an incredible achievement for Matt and an acknowledgement of his world-class creative work,” he said.

McGrath will still be based in Australia

“Since he joined us, Matt has led the Australian marketing team to create award-winning work, successfully raised Deloitte’s brand profile in Australia and driven new business collaboratively across the Asia Pacific region. He was instrumental in developing our first global advertising campaign, Make Your Impact, in 2018, and has championed the value of one global Deloitte brand. We are delighted that Matt’s expertise and impact have been recognised at the highest levels in the firm and that he will continue to reinforce our reputation as a leader in world class creative brand and marketing campaigns.”

Tognetti, meanwhile, is a 13-year veteran of Deloitte, who McGrath said epitomises “the modern digital marketing leader”.

“She is an exceptional digital strategist with a strong focus on measurement and results, whilst also having outstanding leadership, team management and communication skills. It’s great that we will be able to continue working closely together to drive brand recognition for Deloitte and demonstrate our unrivalled expertise to help businesses locally and globally navigate the uncertainty of today, and plan for a better tomorrow,” McGrath said of his local replacement.

Tognetti will be supported by Carmen Roche, who becomes COO for clients, industries and markets.

Roche will act as 2IC to Tognetti

Forrester said the new structure and roles will enable Deloitte to solve complex problems for clients ad add real value.

“Carmen has brought significant strategic thinking and drive to promoting our relentless focus on clients. That will continue in this new role, where in addition to acting as a deputy to Rochelle, she will help further strengthen integration between our client service and marketing functions, improve operational efficiency and enable our strategic market priorities,” he added.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.