Deloitte promotes Matt McGrath to global CMO, with Rochelle Tognetti taking on local role
Consulting giant Deloitte has promoted local chief marketing officer Matt McGrath to global CMO.
He will remain in Australia and retain his duties as Asia Pacific CMO, but the local marketing team’s chief operating officer, Rochelle Tognetti, will become CMO for Australia. Deloitte noted this makes Tognetti the company’s first female CMO in Australia.
McGrath joined Deloitte back in 2017 when the consultancies were ramping up their marketing play in Australia. Prior to his time with the consultancy, he was Network Ten’s chief brand officer and executive chairman of Y&R Brands.

Genuinely one of the best in the business. Matt deserves every success.
Congratulations Matt – great role & achievement!