Delta Goodrem joins Revlon in new campaign via Emotive

Revlon has announced that Delta Goodrem will join the brand as its first Australian brand ambassador in a new 60 second campaign spot produced by creative agency Emotive.

The announcement:

For nearly a century Revlon has continued to shine light on the power of women as individuals and then celebrate that uniqueness with pure joy. This year Delta Goodrem will be Revlon’s first Australian Brand Ambassador, joining a global cast of incredible women living life on their own terms. To launch the Partnership, Goodrem delivers her compelling take on Revlon’s Live Boldly global brand platform, in a 60” film created by Emotive and directed by Paola Morabito.

Delta Goodrem said: “Revlon is an iconic brand that is timeless whilst continuing to evolve, develop, and push boundaries. We are not one thing or one moment, no woman is and Revlon’s Live Boldly message is an important one – standing for self-expression, empowerment and recognizing the beauty and brilliance in each one of us. I am thrilled to be the Revlon Brand Ambassador for Australia and New Zealand.” Goodrem has always been a symbol of beauty, optimism and raw talent. The film celebrates her as a multi-dimensional woman in her prime, someone who lives life boldly, fully, freely and with purpose. Tiara Valder, Creative Director, Emotive said: “This is a celebration of a modern woman seizing the narrative and inhabiting her power. A spirited articulation of Revlon’s Live Boldly ethos.”

Kaitlin Rady, General Manager, Revlon said: “Revlon was founded with the mission to create a more liberated beauty. One that embodied action, independence, inspiration, and purpose. For us, Delta Goodrem is the essence of that sentiment, and we are honoured to name her as Revlon’s first Australian Brand Ambassador.”

WATCH HERE: https://youtu.be/H7rNblmA41A

The announcement film is the first instalment of Revlon’s partnership with Delta Goodrem and also includes a stunning stills shoot for PR, social, OOH and retail.

CREDITS

Client: Revlon
General Manager: Kaitlin Rady
Senior Brand Manager: Lucy Robinson
Head of Creative: Bree Shearer

Creative Agency: Emotive
CEO: Simon Joyce
Strategy Director: Anna-Claire Clendon
Business Director: Sarah Clifton/Ciaran Miller-Stubbs
Creative Director: Tiara Valder
Senior Art Director: Edward Macaulay
Executive Producer: Hayley-Ritz Pelling
Senior Producer: Poppy Jones

Production: FINCH
Executive Producer: Corey Esse
Producer: Bryce Lintern
Director: Paola Morabito
Editor: Delaney Murphy
DOP: Ross Giardina
Gaffer: Matt Russell
Art: Laura Ibanez-Bailey
Hair Stylist: Diane Gorgievski
Make-Up: Noni Smith
Stylist: Jess Pecoraro
Colourist: Ferg Rotherham
Music Composition: Otis Studios
Sound Mix: Rumble Studios
Photographer: Carlotta Moye

Source: Emotive media release