Host backs launch of creative agency Ilk
Ilk co-founder Dennis Koutoulogenis
Host has backed the launch of a new Sydney creative agency called Ilk.
The new agency is a collective of four creative teams led by two ECDs, former BMF colleagues Dennis Koutoulogenis and Jake Rusznyak, who co-founded the agency.
Host has an equity stake in Ilk, which is positioned as a collective of “like-minded partners, clients and brands”.
Ilk joins a family of companies connected to Host that includes The Jamboree, Parlour and The Glue Society.
Ilk works on Host clients including Bankwest, Meat & Livestock Australia, Lion, Coca-Cola, MYOB, SPC, BT Financial and Gruppo Campari.
Koutoulogenis worked in BMF’s creative department for more than eight years before leaving the agency in December last year.
He worked with Rusznyak on brands including Solo, Meat & Livestock Australia and Cool Ridge Spring Water.
Other creatives who are part of the Ilk team are Bjorn Ingenleuf, a senior writer from German hot shop Jung Von Matt in Germany, who teams up with senior art director Will Miles, and art director Jess Evans, ex-Colenso, who teams up with Kiwi copywriter Edwin Hughan.
Host MD Suzie Shaw told Mumbrella: “Ilk is a creative group founded by DK and Jake that Host has been excited to get behind with it rapidly becoming a core collaborator along with Glue, Parlour and Ideas Gallery. We are currently working with them on Bankwest, MLA, MYOB and others and have been very pleased to add them to our list of partners.”
Congrats DK… you’ve always been a class operator. I’m sure it will be a big success.
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I’d back it too.
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Congrats DK
We’ll work with you on anything!!
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