Dentsu Aegis acquires With Collective as global giant extends Australian footprint
Independent Sydney agency With Collective has been acquired by Dentsu Aegis in a move that further extends the Japanese giant’s Australian footprint.
The agency, which boasts clients including Qantas, Fairfax Media and Optus, will join Dentsu’s Australian network, remaining as an independent brand with in the network.
Dentsu has acquired 100% of the agency with a commitment that founders Justin and Dominique Hind will remain for at least five years.
Dentsu Aegis network ANZ CEO, Simon Ryan, said the deal represented a key strategic acquisition for the company.
“With Collective has an enviable position in market, with an impressive client list and a strong reputation for excellence as a data-led, creative CRM business,” Ryan said.
“With Collective’s capabilities mirror our plans and ambitions in the CRM space and our businesses share an understanding of where media is going in the digital economy. Together, we will help clients to navigate and succeed in this ever-changing landscape.
“This is all about the execution of our strategy to be 100% digital in 2020.”
Ryan said With Collective would fir comfortably alongside Dentsu’s other agencies including Isobar, Dentsu Mitchell and Vizeum.
Justin Hind said the opportunity to access greater resources through Dentsu was an opportunity for the award winning agency to further extend its capabilities.
“Dominique and I see becoming part of Dentsu Aegis as the next major chapter in the evolution of With Collective,” Hind said.
“We’ve always aspired to become a major force in modern, future focused, digital and data driven marketing and CRM. Being part of the Dentsu Aegis network will allow us to accelerate that for the agency, our clients and the wider Dentsu Aegis group.”
Hind said six years after founding the agency with Dominique there was an opportunity to offer clients more with the help of Dentsu’s resources and the group would be a good fit for With.
“At the end of the day it was down to their corporate values,” Hind said.
