Dentsu Aegis appoints acquisition specialist Victoria Gehrig

August 24, 2017 2:58

Dentsu Aegis has created a new role specialising in streamlining the acquisition and integration of purchased agencies as the group embarks on an “aggressive growth and M&A strategy”.

Victoria Gehrig will report directly to Simon Ryan in the newly created role

Victoria Gehrig, former national general manager for Isobar Australia, will take on the new role which will see her managing the group’s growth and helping onboard new acquisitions.

Reporting directly to Simon Ryan, Gehrig will also be in charge of “pursuing identified targets”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Bottom line 24 Aug 17

They haven’t really bought anything good IMHO. I imagine they will scoop up some “digital/techie” firms to plump their numbers. But there are only a few real quality firms there. Let’s see what they purchase. But I reckon the answer will be “who?”

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