Modern Teaching Aids targets parents and teachers who want to go the extra mile
Modern Teaching Aids Australia and New Zealand has shown how it can improve the children’s learning in a new integrated campaign called ‘Extra Mile’.
The three television ads show the types of resources MTA can offer for children with all sorts of passions and assist teachers in improving their lessons.
Created by The Idea Shed, the three ads focus on reading, robotics and the arts.
Simon Whiston, chairman at MTA, said in a statement: “At MTA, we appreciate the extraordinary lengths teachers and parents go to. This campaign acknowledges these efforts and demonstrates how MTA curate, create and supply the widest range of the world’s best educational resources in Australia and New Zealand.”
The campaign is set to roll out across TV, digital, print and social media.
Will Riley, executive chiarman at The Idea Shed, said: “It’s been fantastic to partner with MTA on this campaign and showcase the key role they play in helping teachers build knowledge.
“Our ambition at The Idea Shed is to creatively connect people and brands and we believe both the Little Dreamers TVCs and Curly Questions online and print campaigns achieve this in an interesting and creatively engaging way.”
Credits:
- Agency Team:
- Will Riley: Executive Chairman
- John Volckman: Partner, Creative Services
- Dale Watkins: Creative Director
- Leigh Bigelow: Group Account Director
- Mike Avery: Art Director
- Carnelian Easton-Jones: Content Manager/Copywriter
- Agency Partners:
- Clockwork Films:
- Director – Sebastien Guy
- Executive Producer – Damien Whitney
- Producer – Alan Robinson
- Nunn Media
- Ninth Wave
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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