Dentsu Aegis Network has launched a global B2B specialist agency called Interprise that will have APAC offices in Sydney, New York, San Francisco, Singapore and Hong Kong.
Interprise APAC will be led by Kieran Vye, who is currently boss of Band, the Singapore-based B2B agency Dentsu Aegis Network acquired last December.
The Sydney office will be led by Dom Weatherhead, who is currently head of Carat Enterprise.
Sydney boss Dom Weatherhead
The network will offer creative services, media planning and buying, search, data, programmatic, events, content, and business traveller-focused out of home, and tap into resources from other Dentsu Aegis Network agencies.
The existing specialist B2B media team across the Carat Enterprise network will be integrated into Interprise.
Vye commented: “The addition of Interprise will be a game-changer for the increasingly complex Asia market. With our long history, strategic expertise and deep vertical industry knowledge across Asia Pacific, we can now, as a network, demonstrate our innovative full service B2B capabilities.
“We look forward to delivering a fully integrated creative, channel and digital service for regional B2B clients, supporting and working closely with the other network brands.”
Interprise in Asia Pacific will officially launch on March 1.