Dentsu Aegis merges ApolloNation and Team Epic into new ‘brand and lifestyle’ agency MKTG

Dentsu Aegis Network is to merge activations agency ApolloNation and lifestyle marketing agency Team Epic into a new agency MKTG. 

MKTG’s leadership team: Matt Connell, Kylie Green, Dentsu Aegis Network CEO Simon Ryan

The new “brand and lifestyle” agency will be headed by Matt Connell in the role of managing director of sport and entertainment, and Kylie Green as managing director of activations.

Simon Ryan, CEO of Dentsu Aegis Network ANZ said: “The Team Epic and ApolloNation teams share great synergies and as we combine to become MKTG in Australia our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

MKTG is a global brand within the Dentsu Aegis family which has clients, globally, including Toyota, Nike and Smirnoff. 

Charlie Horsey, MKTG Global CEO said, in a statement: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing but remain as pioneers in the transformation of our industry.

“The combined strength of ApolloNation and Team Epic’s experience creating award-winning and impactful solutions for Australia’s and New Zealand’s most-loved brands – plus MKTG’s premium offering across lifestyle, sports and entertainment – means we can deliver absolutely unrivalled lifestyle marketing solutions for brands in Australia.”

Connell and Green will report to Dentsu Aegis Network ANZ CEO, Simon Ryan.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics ApolloNation Dentsu Aegis Network Kylie Green Matthew Connell MKTG Simon Ryan Team EPIC

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Comments: 3

D. John Carlson 28 Apr 16

More gimmicks. Lets hope there is substance to back it up

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E 28 Apr 16

I’ve always to know who decided ‘Team Epic’ was a good name for an agency. It’s made me cringe since I first heard of them.

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The Emperor 28 Apr 16

Bring me my new clothes! “Lifestyle marketing” Mmmm!

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