Dentsu Aegis Network’s Amplifi appoints Lou Romeo and Ivo Kavelj as state general managers

Amplifi, Dentsu Aegis Network’s media investment and innovation arm, has appointed Ivo Kavelj as general manager for Victoria and Lou Romeo as general manager for NSW and Queensland.

Romeo joined DAN in 2016 as Carat Sydney’s head of investment and activation from Ikon Communications, having previously held roles at Mediacom, OMD, and Mindshare.

Lou Romeo becomes Amplifi’s general manager for NSW and Queensland

Previously UM’s Melbourne managing director, Kavelji was most recently Initiative’s general manager of partnerships on the Bunnings account.

Ashley Earnshaw, chief investment officer for Amplifi, said of the newly-created roles: “Amplifi has an ambition to be the most future-focused investment team in market, and to help achieve this, we have added new depth to our leadership team.

“Ivo and Lou are both proven performers in the industry, and their leadership will bring new thinking and innovation to our leadership team. By bringing in new capability and advancing our own talent, we are growing our offering and delivery for clients in a very exciting way.”

Adrian Roeling, president of Amplifi ANZ, added: “In the face of continued technological change, innovation and disruption within the media industry, Amplifi is focused on always being a step ahead of the rest of the industry.

“Ivo and Lou, along with the rest of our national leadership team, are passionate about making Amplifi both a brilliant place to work and a centre of excellence for clients. I look forward to working with them both and seeing them channel that passion in their new roles.”


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