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Dentsu Aegis poaches Mindshare’s head of digital Erica Kokiw for new role with Amplifi

Kokiw: moves from Mindshare to Dentsu Aegis.

Kokiw: moves from Mindshare to Dentsu Aegis.

Mindshare’s head of digital at GroupM agency, Erica Kokiw, has been poached by rival agency group Dentsu Aegis.

Kokiw will take the role of head of digital at Amplifi, Dentsu Aegis’s investment and partnerships division reporting to its head, Paul Brooks.

“I am delighted that Erica is joining Amplifi to lead and shape our group’s digital vision,” said Brooks, managing director of Amplifi.

“Erica is a unique talent in the market with a broad digital media and marketing background and is well respected by clients, publishers and peers.”

Mindshare’s chief investment officer Nicola Lewis wished Kokiw the best in the new role.

“Erica has been an absolute asset to the GroupM business over the last five years, most recently here at Mindshare as head of digital. We wish her the very best in her new role. I will be announcing a replacement imminently,” said Lewis.

Kokiw begins in the new role in March 2016.

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