Dentsu appoints new Carat NSW managing director

In an effort to solidify Carat as one of the leading media agency partners for today’s marketers, Dentsu has tapped Hiranthi (Harry) Jayaweera as Carat NSW managing director.

The announcement:

dentsu has appointed Hiranthi (Harry) Jayaweera as Carat NSW managing director as the agency focuses on delivering best in industry results for clients cementing Carat as one of the best media agency partners for the modern marketer.

Jayaweera brings nearly 20 years’ experience working in media agency and media owner to Carat, where she will focus on the agency’s strengths in designing best-practice media-led experiences for real consumers.

Fiona Johnston, chief client officer, media, dentsu ANZ, said: “Harry brings a level of media craft expertise that is unique and hard to find. As a digital and data native, she has been part of many winning teams, and as the lead of many large client’s business she knows what it takes to deliver never before results. Harry is a top operator and to have her level of international and Australian experience is a great win for us.”

Jayaweera said: “I’m excited to be joining the Carat team and look forward to enhancing the existing strengths of the business whilst also adapting our offer to thrive in this rapidly evolving media landscape. I can’t wait to be working with the uniquely skilled and talented teams at dentsu, to deliver on our shared mission of creating impactful and purposeful work with our clients and media partners.”

Jayaweera joins the agency at the end of the month.

Source: dentsu


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