Japanese advertising agency giant Dentsu has hired a new creative director for its Australian operation.
Peter Ogden, the former ECD of JWT New Zealand, moves to Dentsu from integrated agency Radar, where he spent a nine month stint.
He will report to Dentsu’s ECD Mike Thomas, who joined the agency about a year ago.
Dentsu boss John O’Connor said Ogden’s appointment was a “reflection of the agency’s investment in talent and resources” as it eyes growth in Australia.
Ogden said: “This is probably the most exciting opportunity of my career – to be in on the ground floor of a major network start up. We’re small at the moment but it’s good to know we have the backing of a global network. And it’s great to be teamed up with Mike Thomas again.”
In Ogden’s career, he has worked at M&C Saatchi, JWT and DDB in Sydney, and JWT in New Zealand. He started his career at the agency formerly known as Bates Dorland in the nineties.
Dentsu, which according to reports recently struck a non-equity deal with newly launched start-up Archibald/Williams, is currently in negotiations to acquire Aegis Media in an estimated $4bn deal.
Dentsu Australia now has around 15 staff to service key client Toyota.