Dentsu Creative spotlights how nib is ‘potentially amazing’ in new campaign
Nib has collaborated with Dentsu Creative on a new platform created to cement itself as full-scale health partner.
The ‘Potentially Amazing’ campaign showcases the breadth of benefits and products nib members have access to, allowing the company to stress that it is there to satisfy peoples’ needs every day, and with the best value possible.
It uses humour to demonstrate the possibilities that using an “nib membership to its fullest potential” can award individuals.
Overall, the campaign targets existing and potential members, reminding the former of their membership benefits and to take advantage of them, and encouraging the latter to sign up.
“As we expand our product and service offering, we wanted a creative platform which would expand the perception of nib – for both our members, as well as the broader community,” said nib’s head of marketing and digital, Chris Donald.
“When the team at Dentsu brought ‘Potentially Amazing’ to us, we knew we had an idea that was engaging, enduring and lifted the brand to match our ambition.”
Dentsu Creative’s chief creative officer, Ben Coulson, added: “Our last campaign took the first step towards establishing nib as Australia’s premier health partner.”
“This one kicks the door down and does a bomb in your pool. Figuratively and literally.”
Launched on September 1, the ‘Potentially Amazing’ campaign is playing across out of home, social, TV, radio, cinema, digital video and digital display.
CREDITS:
nib:
• Head of Marketing & Digital: Chris Donald
• Senior Brand & Acquistion Manager: Kirsty Tapscott
• Brand and Communications Manager: Prue Frost
• Marketing Campaign Manager: Ryan Meredith
Creative Agency: Dentsu Creative
• Chief Creative Officer: Ben Coulson
• Executive Creative Director: Sarah McGregor
• Strategy Partner: Graham Alvarez-Jarratt
• Senior Art Director: Mathew Hine
• Senior Copywriter: Tosh Greenslade
• Senior Producer: Tom Pearce
• Account Director: Joshua Pelz
• Account Manager: Emma Heazlett
Production Company: Hooves
• Director: Gustav Sundström
• Executive Producer: John Pace
• Producer: Helen Morahan
• DOP: Alex Serafini
• Production Designer: Mike Price
• Casting: Peta Einberg
Post Production: The Editors
• Editor: Stu Morley
• Online: Stu Cadzow
• VFX: Benjamin Zaugg
• Colourist: Ben Eagleton
Sound Design, Music Composition and Sonic Branding: Smith and Western
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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