Dentsu Creative Sydney wins Bronze Lion as Cannes craft, entertainment shortlists revealed

After being shortlisted yesterday Dentsu Creative Sydney has taken home a Bronze Lion for its ‘Disease Dilemas’ campaign created for the Garvan Institute.

The ‘Disease Dilemas’ campaign was recognised in the Health and Wellness Lions, in the Fundraising and Advocacy subcategory, with Special New Zealand scoring the Gold Lion for its ‘David’s Unusables’ campaign for the Motor Neurone Disease Association NZ.

The win comes as a further Cannes Lions shortlists have been publicised, including the four categories of Craft Lions (Design, Digital Craft, Film Craft, and Industry Craft) and the three categories of Entertainment Lions (Entertainment, Entertainment Lions for Music, Entertainment Lions for Sport).

Commenting on the win, executive creative director of Dentsu Creative ANZ, Marcus Tesoriero:

“What a way to start the week. To win at the Cannes Lions is always a huge honour, and to win for a campaign that’s close to our hearts makes it even more special. Beautifully crafted, raw and emotive, Disease Dilemmas challenged the public with an impossible choice of who to donate to and, in turn, produced some spectacular results: $19mil through the campaign period to fund vital medical research which will help save the lives of millions.”

“It was a true team effort bringing this to life with influence and input from the entire dentsu network but, mostly, it was a privilege to work alongside some true Aussie heroes who voluntarily shared their stories with the world.”

The news follows the news announced by Dentsu global CEO, Wendy Clark, and global chief creative officer, Fred Levron, speaking at the Cannes festival overnight that Dentsu’s creative and PR brands would be consolidated into a new global full-service creative agency, Dentsu Creative. Locally, as of the 21st of June, the brands BWMIsobar, DentsuMB will no longer exist, and Haystac and Cox Inall will start to consolidate, then retire in three months to come under the umbrella of full-service creative agency, Dentsu Creative, led by CEO Kirsty Muddle.

In the latest batch of Cannes Lions shortlists a number of local agencies have been recognised for their work, with Host/Havas podcast series for the Australian Federal Police, ‘Crime Interrupted’, receiving an additional nomination after missing out on a Lion in the Radio and Audio shortlist.

  • Boys Do Cry: The Hallway Sydney for Gotcha4Life Foundation (Film Craft: Use of Licensed/ Adapted Music)
  • Tomorrow Wants Its Car Back: Innocean Worldwide Australia for Hyundai  (Film Craft: Animation)
  • Rejected Ales: Howatson + Company for  Matilda Bay (Industry Craft: B04 Packaging Design, Industry Craft: E04 Packaging Design, Design: Special Editions & Promotional Packaging))
  • The Birds & the Bees: Wunderman Thompson Sydney for United Nations Development Program (Industry Craft: Print and Publishing)
  • Coffee Scrub: CHEP Network for 7-Eleven (Design: Other FMCG & Consumer Durables)
  • Disease Dilemmas: Denstu Creative for The Garvan Institute (Design: Digital Design)
  • Revolver Design: Revolver for Revolver (Design: Rebrand/ Refresh of an Existing Brand)
  • For Your Smart Part: Bear Meets Eagle On Fire for Wisr (Design: Rebrand/ Refresh of an Existing Brand)
  • KFC Degustation: Ogilvy Australia for KFC (Design: Retail Environment & Experience Design)
  • Crime Interrupted: Host/Havas for Australian Federal Police (Entertainment: Audio Content)
  • The Ad Break Championship: GTI Hijack: DDB Sydney for Volkswagen (Entertainment: Innovation in Branded Content)
  • Performance Enhancing Music: CHEP Network for Samsung (Entertainment Lions for Music: Brand Partnership/ Endorsement)
  • Australian Open Metaverse: Run It Wild Melbourne for Tennis Australia (Entertainment Lions for Sport: Innovative Use of Tech & Platforms for Sport)

As for the big winners named for announced categories so far, the Dubai ad industry has faired well, with Havas Middle East Dubai taking out the Grand Prix in Outdoor for their ‘Liquid Billboard’ campaign for Adidas, while Impact BBDO Dubai scored the Grand Prix in Print and Publishing for ‘The Election Edition’ for Annahar Newspaper.

Rounding out the top awards for the Classic Lions categories, Dentsu Creative Bengaluru was recognised with a Grand Prix in Radio and Audio for ‘The Unfiltered History Tour’ for Vice.

The big winners in the Health categories included a Grand Prix awarded to VMLY&R Mumbai in Health and Wellness for ‘The Killer pack’ for Maxx Flash, while VMLY&R New York scored the Grand Prix for Pharma, for its ‘I will Always Be Me’ campaign for Dell.

To view the full shortlists and winners head to Cannes Lions Love The Work.


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