Dentsu predicts 5.9% growth in ad spend for 2021 in Australia

Dentsu has released its 2021 Ad Spend Report, with the holding group forecasting a 5.9% rise in ad spend across 2021 following a tough 2020.

That figure is slightly ahead of the growth predicted by Dentsu for the global ad market (5.8%), which combined data from 59 markets and expects global ad spend to reach US$579 billion this year.

Ad spend fell by 11.2% in Australia during a pandemic-impacted 2020, and Dentsu forecasts that it may take a few years to claw spend back, with a forecast of 6.2% growth anticipated for 2022.