Senior strategist Lucy Gavan joins McCann Sydney

Following yesterday’s announcement of the hires of creatives Josh Aitken and Willy Maitland, McCann Sydney has revealed Lucy Gavan has joined the agency as senior strategist.

Gavan will report to executive strategy director, Roshni Hegerman, who returned to Australia from China for the role in July.

Gavan joins from Interbrand

Gavan joins from Interbrand where she worked on rebranding projects for Telstra, Westpac, Federation Square and Sydney Opera House. Her skills in redefining brands from strategy all the way to experience will be leveraged by the McCann team.

“Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney,” Hegerman said.

Gavan added: “True to 2020, I’ve ended up in a different place to where I’d imagined and I’m so excited for this next challenge.

“It’s so important that brands are acutely aware of the culture they operate in. In such a pivotal time, McCann is in a privileged position to create real change. Change for the good of our clients and the world.

“I look forward to bringing my brand experience to a new environment and learning from the diverse voices there. Rosh and the team are as experienced as they are dedicated to the creative output, the client partnerships and the people. I can’t wait to create with them.”

In her new role, Gavan will be working on McCann’s accounts with Centrum, Menulog and Pymble Ladies College (Sydney).

In what has been a series of staff changes at McCann Sydney, Aitken and Maitland followed new chief creative officer, Ben Coulson, to the agency.

Coulson took up the role in June, filling the void left by Darren Spiller. Meanwhile, Hegerman stepped into the role after chief strategy officer Fran Clayton returned to DDB Sydney.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.