Dentsu QLD wins Aveo account following competitive pitch
Dentsu Queensland has won the Aveo Group media account, following a competitive pitch against eight other agencies.
The final three agencies in the running for the account also included Zenith and the incumbent, Sandbox. Billings are undisclosed, but believed to be substantial.
Aveo is a leading player within the retirement and aged care category with over 16,000 residents housed across 94 diversified communities Australia-wide.
Dentsu Queensland pitched for the business with Carat, iProspect and Dentsu Analytics. Dentsu’s PR agency, Haystac, already handles Aveo’s communications.
General manager, marketing at Aveo, Stephen Gook, said: “Dentsu have a depth of capability that will help drive our marketing activity forward and support our business’ growth plans. Our category is going through significant change at present and we expect the partnership with Dentsu to be of great benefit to us through the coming years.”
In a further announcement, iProspect Brisbane has appointed Kayla Enter as client partner.
Kayla Enter joins iProspect from Flight Centre
Enter joins from Flight Centre where she led the 17-plus digital media team across performance, DDM, analytics, marketing automation and WSM. Prior to her four years with Flight Centre, Enter was performance manager at Columbus Australia.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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