Dentsu QLD wins Aveo account following competitive pitch

November 17, 2020 9:42

Dentsu Queensland has won the Aveo Group media account, following a competitive pitch against eight other agencies.

The final three agencies in the running for the account also included Zenith and the incumbent, Sandbox. Billings are undisclosed, but believed to be substantial.

Aveo is a leading player within the retirement and aged care category with over 16,000 residents housed across 94 diversified communities Australia-wide.

Dentsu Queensland pitched for the business with Carat, iProspect and Dentsu Analytics. Dentsu’s PR agency, Haystac, already handles Aveo’s communications.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.