Dentsu rebrands B2B agency Interprise to bring Gyro to Australia
A year after its acquisition of B2B specialist Gyro, Dentsu Aegis is bringing the brand to Australia for the first time with the re-naming of local agencies Interprise and Band Interprise as Gyro.
The move will give the local agencies access to Gyro solutions and brings the two local agencies under one roof after Dentsu bought Band last year and re-badged it Band Interprise operating alongside its existing Interprise brand.
Gyro has 16 offices around the world, but this is its first entry to the Australian market through the re-badging of two local agencies.
Simon Ryan, Dentsu Aegis Network Australian and New Zealand CEO, said the move clarified the B2B offer in Australia and gave local clients access to world class solutions.
“An agency that is truly full-service and purely B2B focused is not commonplace in any market,” Ryan said.
“We have the capability, capacity and expertise to work with our clients at any level whilst offering them a fully integrated end-to-end B2B service, opening the door to new opportunities for them across APAC, EMEA, and the rest of the globe.”
Gyro global CEO and COO Christoph Becker, said the brand would bring a different approach to B2B marketing in Australia.
“Gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic business-to-business space,” Becker said.
“There is no other agency in the region, or the world, capable of offering this combined power and value.”
