Dentsu rebrands B2B agency Interprise to bring Gyro to Australia

February 19, 2017 12:56

A year after its acquisition of B2B specialist Gyro, Dentsu Aegis is bringing the brand to Australia for the first time with the re-naming of local agencies Interprise and Band Interprise as Gyro.
The move will give the local agencies access to Gyro solutions and brings the two local agencies under one roof after Dentsu bought Band last year and re-badged it Band Interprise operating alongside its existing Interprise brand.

Gyro has 16 offices around the world, but this is its first entry to the Australian market through the re-badging of two local agencies.

Simon Ryan, Dentsu Aegis Network Australian and New Zealand CEO, said the move clarified the B2B offer in Australia and gave local clients access to world class solutions.

“An agency that is truly full-service and purely B2B focused is not commonplace in any market,” Ryan said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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