Dentsu WA wins Thermomix business
Dentsu Western Australia has won the agency contract for leading appliance brand Thermomix, and will develop the brand’s Australian and New Zealand media strategy, planning and buying.
Thermomix is distributed in Australia by The Mix Australia, who has operated locally for 22 years. They awarded the contract following a competitive pitch process.
“We were looking for an agency that would work as an extension of our dedicated team,” explains executive director Bianca Mazur, “and the more time we spent together it was clear that, beyond deep performance media capability, dentsu believes in the same things we do, which we feel sets a solid foundation for the future.
“There is a strong cultural fit, and we look forward to partnering with dentsu to achieve our ambitious growth plans for the business.”
Jim Groves, dentsu WA’s managing director, adds: “Thermomix is a major global lifestyle and kitchen brand and appliance. The brand has been synonymous for over two decades, in empowering Australian and New Zealand households to enjoy quality, cost-effective and healthy meals, while saving time in the kitchen.
“We are delighted to have been appointed after a competitive pitch, which recognises the expertise we have across performance media strategy, planning and buying.
“This is an important win for our Perth based team and testament to the depth of specialist talent we have in the agency.”
Got a tip?
Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
Linkedin
topics
dentsu wa
The Mix Australia
Thermomix
Have your say