Dentsu’s Merkle acquires marketing technology company Amicus Digital

Dentsu Aegis Network’s data-driven performance marketing agency, Merkle, has acquired Sydney-based marketing technology company Amicus Digital.

Now known as Amicus Digital, a Merkle Company, the agency will be run by its current managing director and co-founder Blair Cooke with co-founder Jessie Mitchell as its commercial and client services director.

Amicus Digital: Zhengda Shen, Blair Cooke, Jessie Mitchell, Simon Ryan