Dentsu’s Merkle snaps up Aware Services to boost its data and analytics practices

Andrew Banks

December 14, 2022 3:13

Dentsu has acquired consultancy firm Aware Services. The purchase will be part of Merkle, dentsu’s technology-enabled, data-driven customer experience management business.

Aware Services is an Australian-owned Salesforce, MuleSoft, and Tableau partner with data and analytics capability, working with a broad range of clients in both the public and private sectors.

The acquisition will bolster Merkle’s existing Salesforce and data and analytics practices, empowered by dentsu which has more than 1,500 Salesforce trained staff and almost 3,900 Salesforce certifications.

Aware will assist Merkle in better serving existing clients, while allowing Merkle to pursue its goal of sustainable growth with a newly expanded team.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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