Dentsu’s Patricio de Matteis to step down, CEO replacement named
Dentsu ANZ’s chief executive officer Patricio De Matteis has departed the holdco, effective immediately, with New Zealand boss Rob Harvey replacing him.
According to a release on Wednesday, De Matteis has “decided to step down” after guiding the business through a “period of significant change”.
He joined in 2023 following the consolidation of 26 brands into five core agencies.
The downfall of Mitchells to DAN to Dentsu in Australia would make a fascinating case study in what not to do.
Where did it all go wrong?
Best decision Dentsu have made in some time.
Congrats Rob.