Dentsu’s SMG Studio launches Moving Out 2 game
SMG Studio, a Dentsu company, DevM Games and Team17 have launched Moving Out 2 globally, the sequel to its 2020 couch moving coop game.
The announcement:
Launched today on Nintendo Switch™, PC, Xbox Series X|S, Xbox One, PlayStation 4 and PlayStation 5, Moving Out 2 features online cross play multiplayer and sees the Furniture Arrangement and Relocation Technicians head beyond the realms of their dimension and go multiversal, tackling futuristic furniture, fantastical finery, and frantic farm animals as they keep their cool, lift with their spin, and transport almost everything in one piece.
Ashley Ringrose, Studio Head at SMG Studio, said: “This is an exciting time for our team. We saw huge success with our first Moving Out game, which has sold more than 1 million copies worldwide since it launched in 2020.
“The team have been working hard to make this new game even bigger and better featuring a cast of bizarre unlockable characters as they traverse different dimensions in the pursuit of seamless and (sometimes) breakage-free home removals, across more than 50 new levels and challenges.”
SMG Studio is dentsu’s gaming business, which builds and sells direct-toconsumer games across PlayStation, Nintendo, Xbox, and PC.
SMG is also part of dentsu’s global gaming division, a community designed to help brands tap into the gaming ad market.
Through dentsu Gaming, brands can access capabilities spanning strategy and IP development, to in-game advertising solutions, commerce and consumer promotion, and AR and VR experiences.
Ringrose said gaming’s ever-increasing influence on culture, engagement across a wide range of demographics, has created limitless opportunities for marketers and advertisers.
“Gaming provides marketers and brands with an opportunity to connect with a truly diverse and highly engaged audience. The market size is huge, with gaming being bigger than TV and film combined. We’re working with a global community of gaming experts across the dentsu network to help clients fully leverage the opportunity end-to-end for their brand,” said Ringrose.
The global gaming industry is set to reach $US665.77 billion by 2030 while in Australia, last year, gamers spent $4.1 billion on hardware, software and peripherals, according to consumer sales data released by the Interactive Games and Entertainment Association.
91 per cent of Australian households own a video game device, the average age of a gamer in Australia is 34, and nearly half of gamers are female. Additionally, nearly half of Australians over 65 also identify as gamers while the average Australian gamer spends 83 minutes playing games a day.
“Markets around the world are facing economic headwinds, with consumers increasingly cutting back on expenses such as dining out, events, and travel. This presents a unique opportunity for the gaming market to provide entertainment solutions that bring people together in a fun, engaging and costeffective way,” said Ringrose.
“Moving Out is a multi-player game, our second edition has introduced an online co-operative, cross-play enabled gameplay to the series allowing people around the world to team up and creatively move furniture from point A to point B, and beyond.”
PwC’s Australian Entertainment and Media Outlook estimated gaming advertising revenue to reach $74m in 2023 as gaming benefited from the pandemic, with the economic crunch now pushing people back to the home, growth in gaming will continue to rise.
Source: Dentsu
