Design company Studio Thick rebrands, appointing former Clemenger senior planner Sam Mackisack
Design company Studio Thick has rebranded to Today and has also hired former Clemenger BBDO Melbourne’s senior planner Sam Mackisack.
The announcement:
Gearing up for the future, Studio Thick rebrands as Today.
Did the two juniors who designed the logo and site, talk to each other prior to launch?
“Most notably, Louise Sergent has been promoted to Managing Director.”
Yet the headline is about a man?
Hi Kathy,
I’m not sure gender comes into this.
I suspect that when our journalist wrote the intro to the press release which follows, her reason for focusing on Sam Mackisack is that we tend to give greater weight in stories to people switching between organisations than internal promotions.
And given that the name “Sam” can be used for either gender and it’s not referred to in the press release, I doubt, she would have been aware of Sam’s gender either way
Cheers,
Tim – Mumbrella
Congratulations on fueling the horrific unjustice that has plagued women for theIr entire existence! Perhaps your writers should check their privilege? Or like, at least improve their vocabulary (as far as I know, ‘most notably’ is a little more impressive/headline worthy than ‘appointed’).