Design contest seeks better logo for Lance Armstrong charity brand revamp

New Livestrong logo

New logo

Old logo

Old logo

Sydney-based online design community Designcrowd.com has launched a competition to find a better new logo for Livestrong, the cancer charity backed by disgraced drugs-cheat Lance Armstrong.

Livestrong has just launched a revamped logo to move away from associations with the controversial cyclist, with a black bar sliding beneath the Livestrong name to suggest “forward and dynamic movement”, according to the charity.

DesignCrowd is putting $750 up as prize money, and already has received 200 redesigns in a global contest to source a better logo.

Some of the submissions can be seen here.



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