Despite the awards, Cummins Nitro loses out to Clemenger as Tourism Queensland’s lead agency
Cummins Nitro may have won all of the plaudits (and awards) for its Best Job In The World promotion for Tourism Queensland, but it wasn’t enough to shift incumbent Clemenger BBDO as lead agency.
TQ this morning announced that the network – which includes its Brisbane brand CHE – had beaten Cummins Nitro, GPY&R and McCann Erickson to the global creative business for the next three years.
Despite the high profile of Cummins Nitro’s work, Clemenger BBDO has been TQ’s lead agency for the last four years.
Tourism Queensland CEO Anthony Hayes said: “Under the new three year contract Clemenger BBDO will be charged with developing a new global creative concept as well as providing ongoing creative services for Queensland and its destinations.
I thought Cummins were a shoe-in. The kids at Clems’ must have been sh*tting their pants 🙂 Nice work to hold on to it then – and good on TQ for being a good client!
I suspect that the power of the worldwide BBDO network had a say in this. Clearly Tourism Queensland does need global reach.
And although the Nitro Group is strong in some markets (and more so with the Sapient deal), it’s still 30 or so offices versus more than 100.
Cheers,
Tim – Mumbrella