Destination NSW launches ‘Feel New Sydney’ campaign via Havas Media & Leo Burnett

December 1, 2021 10:27

Destination NSW has launched a brand new campaign, ‘Feel New Sydney’, to drive travel and tourism within the domestic market.

The campaign will be in-market from 1 December 2021 to 24 December 2021 through broadcast TV, cinema, catch-up TV, print and digital display.

The campaign roll-out will be supported by a range of marketing and public relations activities, including a partnership with Universal Music to release Feeling Good by Azure Ryder, the music track featured in the Feel New and Feel New Sydney TV ads, via direct streaming platforms including Spotify and YouTube.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

broadcast TV campaign Destination NSW digital display Feel New Sydney Havas Media Group Nick Kavanagh post-COVID-19 print Steve Cox Stuart Ayres Sydney tourism TV