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Audience Precision appointed by RedEarth Energy Storage to ‘entire marketing portfolio’

Australian energy storage company, RedEarth Energy Storage, has appointed Audience Precision “to its entire marketing communications portfolio”, as the media strategy and consultancy business continues to grow.

The appointment will see Audience Precision providing “research and insights, marketing and communications planning, campaign development – including appointing and managing a creative agency, and creating media strategy, planning, and buying for RedEarth”.

RedEarth said that its technology is providing “personal power plants” to Australian businesses and residences, allowing beyond solar saving money, but enabling Australians to “make money” from their rooftop solar.

The appointment will look to help build the brand’s profile and sales pipeline as it seeks to list on the ASX in 2022.

Audience Precision global CEO, Haydon Bray, said: “This is an incredibly exciting opportunity for our business, and we are thrilled to be supporting RedEarth in this next stage of its growth. Our role is to enhance the brand’s presence in-market as it looks beyond its 2022 IPO offering. Our ability to provide strategy and direction to help RedEarth focus on the customer benefits and provide critical audience insights across all its communications were key drawcards for the company’s founders, and we’re really looking forward to working with RedEarth to build an iconic Australian brand over the coming years.”

Audience Precision was launched in 2020 by Bray, former chair of Carat, as a media strategy and consultancy business with a differing model to the traditional media agency business.

RedEarth is an Australian owned and operated solar battery solutions company, offering on, off-grid and hybrid energy storage solutions.

RedEarth Energy, CEO and founder, Charles Walker, said: “Australian owned and operated RedEarth is highly unusual, not only because it exclusively focuses on delivering the value of renewables to customers directly, but also because its technology will enable its customers to go beyond saving money and into making money. Our company truly enables customers to have their cake and eat it as well.

“As more and more things become electric, such as cars, customers will be able to make the transition and be paid for it. As a happy side benefit, this brings net zero to reality, employs Australians, and customers can be sure that their money goes to the benefit of the nation and not to offshore entities. We look forward to working with Audience Precision, who share our values and vision, to bring our products to the nation and to grow an Australian icon.”

Since launching with Warner Music as a foundation client, Audience Precision has won L’Occitane as a client for media strategy and offline media buying, becoming the French skincare brands first media agency. It was also appointed by RM Williams to handle its global insights and media strategy.

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