Destination NSW appoints panel of agencies but refuses to reveal who they are
Destination NSW’s long-running marketing services tender has been completed nearly 18-months after agencies were invited to pitch, but the NSW Government agency is refusing to reveal which of more than 100 applicants has been successful.
The tourism body launched a massive tender process in August 2012 inviting agencies to be included on a panel “to assist in delivering the tourism and event marketing objectives and goals” across marketing disciplines including advertising and digital.
However, media planning, included in the original tender document, has since been removed from the scope of the pitch.
A spokesman for the agency confirmed to Mumbrella the successful agencies have been notified, but refused to reveal which had made the cut and the makeup of the panels.
Destination NSW received submissions from 149 agencies, including 303Lowe, BMF Advertising, Banjo Advertising, Droga5 and The Hallway and The Works Sydney. The full list of agencies that participated in the process is available on the NSW eTendering website.
A statement from Destination NSW said: “The Agencies will be appointed to supplier panels for an initial three-year term, with the option for DNSW to extend the contract for a further two years.”
The panel categories are:
1. Brand and Marketing Strategy Development
2. Creative Concept Developments and Speciality Promotions
3. Digital
4. Social Media
5. Advertising Production
6. General Production Services.
The statement added: “A thorough tender process according to a Tender Evaluation Plan was undertaken.”
Mumbrella understands unsuccessful agencies had been informed over the last few months.
The original pitch closed on September 19, 2012.
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To quote the Simpsons Comic Book Guy, “Worst episode ever.”.
The other phrase that springs to mind is about piss-ups and breweries.
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roots and brothels even?
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100 agencies all spending countless hours wasting their time. Exactly who is accountable for this debacle.
Heads must roll…
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Requesting or accepting submissions from 149 agencies is not only delinquent behaviour, it’s incompetent and downright unethical.
Destination NSW may be wallowing in its own hubris right now at so many approaches, but its people should hang their heads in shame at such manipulative, unproductive behaviour.
They will have cost many businesses a lot of money for no outcome. It’s time they employed some people from the real world, and not just public sector fantasists.
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What Mike said!!
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no one made the agencies participate. it’s a big account, an open tender will get a load of responses. why blame Destination NSW? if they had a closed/limited tender agencies would be up in arms.
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Great to see the future of marketing NSW on a local and international stage is in such competent, responsible hands.
Slow clap, Destination NSW. Slow clap.
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