Destination NSW appoints panel of agencies but refuses to reveal who they are

Destination NSW logoDestination NSW’s long-running marketing services tender has been completed nearly 18-months after agencies were invited to pitch, but the NSW Government agency is refusing to reveal which of more than 100 applicants has been successful.

The tourism body launched a massive tender process in August 2012 inviting agencies to be included on a panel “to assist in delivering the tourism and event marketing objectives and goals” across marketing disciplines including advertising and digital.

However, media planning, included in the original tender document, has since been removed from the scope of the pitch.

A spokesman for the agency confirmed to Mumbrella the successful agencies have been notified, but refused to reveal which had made the cut and the makeup of the panels.

Destination NSW received submissions from 149 agencies, including  303Lowe, BMF Advertising, Banjo Advertising, Droga5 and The Hallway and The Works Sydney. The full list of agencies that participated in the process is available on the NSW eTendering website

A statement from Destination NSW said: “The Agencies will be appointed to supplier panels for an initial three-year term, with the option for DNSW to extend the contract for a further two years.”

The panel categories are:

1.       Brand and Marketing Strategy Development

2.       Creative Concept Developments and Speciality Promotions

3.       Digital

4.       Social Media

5.       Advertising Production

6.       General Production Services.

The statement added: “A thorough tender process according to a Tender Evaluation Plan was undertaken.”

Mumbrella understands unsuccessful agencies had been informed over the last few months.

The original pitch closed on September 19, 2012.


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