Dettol Australia’s ‘most trusted brand’, according to new study

dettol3Dettol is Australia’s most trusted brand with rotary clothes line manufacturer Hills Hoist regarded as the most iconic in the country, according to a new study.

The germ-killing disinfectant edged out Colgate and Dyson while Hills Hoist, a backyard feature in Australia since 1945, beat Arnott’s and Vegemite to top spot, the Reader’s Digest Most Trusted Brand survey found.

The annual research, conducted by Catalyst Marketing and Research, asked around 2,400 Australians to name the products they identify with most.

Toyota was voted the most trusted car brand, Commonwealth bank took out the bank category while Weber scored the highest among barbecues.

“Many purchases are made with the heart and it’s the brands which continue to offer quality and substance that hold our trust,” Reader’ Digest editor-in-chief Sue Carney said. “They have a long history of being steadfast and safe which them a hot property in modern day Australia.”

The top 10 most trusted brands:

1. Dettol

2. Colgate

3. Dyson

4. Delux

5. Band Aid

6. Parker

7. Johnson & Johnson

8. Weber

9. Sanitarium Weet-Bix

10. Panadol


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