Dettol Australia’s ‘most trusted brand’, according to new study
Dettol is Australia’s most trusted brand with rotary clothes line manufacturer Hills Hoist regarded as the most iconic in the country, according to a new study.
The germ-killing disinfectant edged out Colgate and Dyson while Hills Hoist, a backyard feature in Australia since 1945, beat Arnott’s and Vegemite to top spot, the Reader’s Digest Most Trusted Brand survey found.
The annual research, conducted by Catalyst Marketing and Research, asked around 2,400 Australians to name the products they identify with most.
“…and it’s the brands which continue to offer quality and substance that hold our trust,” Reader’ Digest editor-in-chief Sue Carney said
Please stop sending me solicited competition mail. Someone signed me up as a joke – yet Readers Digest continually bombard me with low quality dodgy scam competitions. What, is this 1980 still?
Brings back memories of Dettol stinging in the bath
I note with wry amusement how many of these brands are spelled incorrectly on news reports.