Devondale pays tribute to the Morning Strangers
Dairy brand Devondale makes farming families the heroes in a new ad from DDB Melbourne.
The “Morning Strangers” brand ad – voiced by actor Robert Grubb – for the dairy cooperative celebrates those who are up at the crack of dawn.
DDB ECD Darren Spiller said: “We tend to take dairy for granted. The reality is that these products only make it to our shelves because of the dedication of dairy farmers and their families. Hopefully this campaign does their hard work justice.”
Suzanne Douglas, Devondale’s GM of innovations, marketing and special projects said: “This campaign aims to shine a light on this critical part of our brand DNA. The intention is that it gives all Australians an insight into the passion and dedication of our dairy farmers and their families.”
The ad was directed by Mark Molloy and Stephen Carroll through Exit films.
Credits:
- General Manager Marketing Innovation & Special Projects: Suzanne Douglas
- Brand Manager: Kathryn Hogarty
- Executive Planning Director: Ian Forth
- Managing Partner: Lisa D’Amico
- Account Director: Katie Kouts
- Account Manager: Kirsten Tidswell
- Executive Creative Director: Darren Spiller
- Creative: Simon Bagnasco and Robbie Brammall
- Head of Broadcast : Simon Thomas
- Agency Producer: Carol Sinclair
Production Company: Exit Films
- Co-Directors: Mark Molloy + Stephen Carroll
- Producer: Tobias Webster
- Executive Producer: Corey Esse
- DOP: Jeremy Rouse + Ryley Brown
- Editor: Rohan Zerna – The Butchery
- Music: Human
- Grade: Edel Rafferty – Method
- Online Edit: Eugene Richards – The Refinery
- Post Producer: Freya Maddock
- Sound Design: Dylan Stephen – Risk Sound
- Media: Carat Melbourne
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
This is a wonderful ode to dairy farmers. Much like the US superbowl ad “And God made a farmer”.
But the brand consistency confuses me. The whacky Soy aftertaste face and the bent “step dad” ad for spreadable butter. Devondale..your tone is all over the place. Hence your brand.
User ID not verified.
Lovely.
PS – “Brand DNA” … dear God, give me strength!
User ID not verified.