Devondale pays tribute to the Morning Strangers

Tim Burrowes

August 12, 2013 1:23

Dairy brand Devondale makes farming families the heroes in a new ad from DDB Melbourne.

The “Morning Strangers” brand ad – voiced by actor Robert Grubb – for the dairy cooperative celebrates those who are up at the crack of dawn.

DDB ECD Darren Spiller said: “We tend to take dairy for granted. The reality is that these products only make it to our shelves because of the dedication of dairy farmers and their families. Hopefully this campaign does their hard work justice.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Category job 12 Aug 13

This is a wonderful ode to dairy farmers. Much like the US superbowl ad “And God made a farmer”.

But the brand consistency confuses me. The whacky Soy aftertaste face and the bent “step dad” ad for spreadable butter. Devondale..your tone is all over the place. Hence your brand.

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Lucio 12 Aug 13

Lovely.
PS – “Brand DNA” … dear God, give me strength!

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