Dairy brand Devondale has unveiled a rebrand that celebrates “the ingenuity at the heart of Australia’s largest dairy company”.
The new logo features a cow and the slogan, ‘The Aussie farmer co-op’.
According to the release, ‘the updated Devondale logo embodies the unique nature of the organization, with its farmers at the fore supporting a new-look Devondale cow – an image long associated with the Devondale brand’.
Suzanne Douglas GM of innovations, marketing and special projects said: “Devondale is an iconic Australian brand which is 100% owned by Aussie farmer families. We aim to return the Devondale brand to its rightful place as the leading dairy brand in this country. The packaging re-launch is the first step in modernizing our brand and making it more relevant to the everyday lives of today’s Australians”.