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Publicis Mojo restructures Melbourne office as staff numbers fall to eight

Mojo boss Joe Pollard: "We are committed to Melbourne office"

The troubled Melbourne office of Publicis Mojo has made a number of redundancies that sees staff numbers dwindle to eight – down from more than 80 five years ago at the once-great Australian creative brand.

A restructure instigated by Joe Pollard, the ex-NineMSN boss who joined the company four months ago, will see Mojo Melbourne’s digital capability run out of Sydney and Brisbane.

In a statement, Mojo boss Joe Pollard told Mumbrella: “Publicis Mojo is committed to having a strong and vibrant agency in Melbourne. We are committed to the market and to our clients. To better meet clients needs and marketplace changes, we have undertaken a restructure of the Melbourne business.

“New digital capability in strategy and creative will be hired and production will be centralised out of Sydney and Brisbane. This re-organisation has led to some redundancies in the business.”

In a related move, the role of Publicis Mojo Melbourne’s managing partner Kellie Lennon has been changed to general manager.

The agency has been hit by a string of client departures in recent times. Brands including Trading Post, Just Jeans, HP, Nike, Travel Spirit, Cadbury and Tourism Victoria – arguably the most prestigious account in Melbourne – have left in recent years.

Staff numbers have fallen from 81 – 87 including freelancers – in 2007 to just eight currently, though these numbers were unconfirmed by the agency.

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