Diageo and McDonald’s marketers to discuss how to shake up brand status quo

mUmBRELLA360logo 2012The bosses of marketing giants McDonald’s and Diageo are to join a panel at Mumbrella360 debating how brands can disrupt the status quo.

Mark Lollback, chief marketing officer of McDonald’s and Matt Bruhn, marketing director of Diageo will join the panel curated by STW Group’s brand and insight consultancy Added Value.

Also participating in “Disrupt or Die?” are James Pike, MD of Added Value, and Sven Baker, CEO of Australasian Strategic Design Practice Designworks.

The panellists will deal with a series of hypothetical marketing situations – for instance when Coles and Woolworths have a 99% market share and a new brand tries to break in – and debate how they would disrupt them.

The session will seek to identify the top five5 do’s and don’t of disruption.

Mumbrella360 takes place at Sydney’s Hilton Hotel on June 6 and 7. it will feature more than 60 sessions, more than 100 speakers and more than 800 participants. Early bird tickets are available on the Mumbrella360 website until the end of this week.


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