Diageo and McDonald’s marketers to discuss how to shake up brand status quo

Tim Burrowes

April 23, 2012 12:19

The bosses of marketing giants McDonald’s and Diageo are to join a panel at Mumbrella360 debating how brands can disrupt the status quo.

Mark Lollback, chief marketing officer of McDonald’s and Matt Bruhn, marketing director of Diageo will join the panel curated by STW Group’s brand and insight consultancy Added Value.

Also participating in “Disrupt or Die?” are James Pike, MD of Added Value, and Sven Baker, CEO of Australasian Strategic Design Practice Designworks.

The panellists will deal with a series of hypothetical marketing situations – for instance when Coles and Woolworths have a 99% market share and a new brand tries to break in – and debate how they would disrupt them.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.