Diageo drops $15m on refreshed Keep Walking Johnnie Walker campaign via Leo Burnett Sydney
Diageo Australia has refreshed its Johnnie Walker ‘Keep Walking’ platform in its latest campaign, ‘The Next Step’.
The $15m campaign will run over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only.
Adam Ballesty, Diageo Australia’s marketing and innovation director, said in a statement: “Johnnie Walker campaigns have always celebrated stories of personal achievement. ‘Keep Walking’ has long been its rallying cry encouraging people to confidently walk their own path.
“What we wanted to unlock with this campaign is what ‘Keep Walking’ means for Australians in 2018. Our brand research showed us that the way Australians define ‘progress’ is changing.
“There’s no one true definition, everyone’s journey of progress and achievement is different and deeply personal. With ‘The Next Step’ we’re representing progress in a way that feels more accessible, while staying true to our brand legacy.”
Developed in partnership with Diageo’s creative agency Leo Burnett Sydney, the TVC was directed by Erik Van Wyk. Filmed entirely in Sydney, Australia, the spot features a new track by American indie rock band The Decemberists.
CREDITS:
DIAGEO
- Adam Ballesty, Marketing & Innovation Director
- Jonathan Morgan, Marketing Manager Scotch & International Brands
- Melissa Maidment, Senior Brand Manager
- Thomas Grace, Digital and Planning Manager
LEO BURNETT SYDNEY
- Vince Lagana & Grant McAloon – Executive Creative Director
- Malcolm Caldwell & Ian broekhuizen – Creative Director
- Brad Grey, Damon Porter, Chris Crawford – Creative
- Rachel Devine, Senior Broadcast Producer
- James Walker-Smith, Group Business Director
- Jessica Rix, Business Director
- Trishika Ramrakha, Business Manager
- Graham Alvarez, Planning Director
- Mitchell Incoll, Strategy Director
- Natalie Smith, Content Director
- James Healey, Social Executive
- Justine Dooner, OOH Integrated Producer
PRODUCTION
- Production Company: Jungle Entertainment
- Erik Van Wyk: Director / Sarah Nichols: Senior Producer / Nick Simkins: Executive Producer
- Nylon Studios Sydney
- Post production: ARC Edit
- Simon Price: offline David Edwards: online
- Casting: McGregor Casting
SPARK
- Lauren Small, General Manager
- Craig Cooper, Investment & Partnerships Director
- Fiona Clark, Connections Account Director
- James Drewe, Digital Director
- Steph O’Donnell, Investment & Partnerships Manager
- Jessica Brandalise, Account Director
- Fiona Hedge, Account Manager
