Diageo marketing director Adam Ballesty to step down

Adam Ballesty, Diageo Australia’s marketing and innovation director, is to leave the business after six years, with Andy Oughton, formerly the marketing manager for the company’s Australian rum brands, to take the role.

Oughton will be returning from the UK, where he has been Diageo’s innovation director for Africa since September 2015.

Outgoing Diageo CMO Adam Ballesty leaves after four years in the role.

Ballesty was appointed marketing and innovation director in 2014, following Matt Bruhn’s promotion to global brand director of Smirnoff. He was previously marketing manager for Diageo’s white spirits brands for two years.

In a media statement, Ballesty said: “I’m really delighted with my time at Diageo Australia, the team, and what we’ve achieved over the past five years.

“It’s with this deep appreciation for the business that I am delighted to say we have worked together to ensure we can bring Andy home and let him drive the business forward into the next chapter. I leave Diageo with lifelong friends, and personal and professional growth that will hold me in the best position possible into the future.”

Oughton added: “The last couple of years in the UK leading the African Innovation team have been an amazing adventure and I’ll miss working with the fantastic people and brands from the region.”

“I’m thrilled to be returning home and to be re-joining the Australian marketing team to continue with the significant legacy that the team and AB have created.”

Oughton will be returning to Australia before Ballesty’s departure as part of a planned transition.

Diageo Australia managing director David Smith said of the changes: “Adam has had a sensational impact on this business over his tenure. His accomplishments are numerous, but it’s hard to trump the turnaround of our very own Bundaberg Rum. Adam has led a transformation of this brand that has seen it return to growth for the first time in years.

“He’s helped shape a bold transformation of our premix offerings that has driven that category back into growth and he’s built a hugely talented Marketing team. I thank Adam for his stewardship, his leadership and his passion.

“Whilst we lose Adam, we’re delighted to welcome back Andy Oughton who will head up Diageo Australia’s Marketing and Innovation team. Andy first joined Diageo Australia back in 2002, he’s a highly regarded leader and has achieved great success during his time in the UK, expanding brands into new categories and overseeing a robust innovation pipeline.”


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