Diageo remains true to TV strategy with launch of Bundaberg Rum advert
Leo Burnett has created a new TV ad for Bundaberg Rum as alcoholic beverage giant Diageo continues its strategy to step up its focus on high profile television campaigns.
The 60-second slot, featuring a rag-tag group of would-be sailors building a ship and singing “Men Like us like Bundaberg Rum” before the ship sinks, is designed to “make Australia fall back in love with the brand,” Diageo marketing and innovation director Adam Ballesty told Mumbrella last month.
https://www.youtube.com/watch?v=q__1WF9aLY4
Tad strange, not too bad I guess, will probably cut through. So the insight is….having a laugh at ourself?
Stupid, pointless and I love it. Great everything in every department, starting with the client.
Great to see an alcohol brand going beyond the group of three aussie blokes round a bbq scenario.
I like it.
I’ve watched the Diageo saga from a distance and have come to the conclusion that they take their media strategy from Mad Men. Or Bewitched. 60 seconds to sell alcohol?
some ecd is a fan of This is Jinsy
This is really excellent work and will have great cut-through – I hope they run the whole thing on TV though.
In a world of growing TV audiences, and the ever decreasing screen choice for Bundy’s core audience of young males, it make increasing sense to focus brand dollars on a single channel strategy. Network TV is certainly the future of media in a world that is becoming increasingly more complex and fragmented in media terms. I look forward to seeing more of this advanced mono-channel thinking again dominating the brand Comms landscape. Finally some sense creeping back in to big brand marketing! Congrats to the Diageo Marketing team. Keep up this innovative and probably highly effective approach to driving sales.
A touch ironic that a creative agency would recommend a 60 sec spot for the most powerful and engaging screen in 2014. Looks like Diageo’s hard-to-get $$ have been well spent on strategic thinking here.
Ho Hum. Same ole Same ole from the Leos sausage machine – insert old men/ millers here ?!?! No doubt Bundy is suffering big declines and we continue to see the same futile advertising that probably won’t resignate with new or lapsed drinkers ..what a shame for an iconic australian brand…?
so, I realise I’m getting old, but am I the only one who can’t hear/understand what they’re singing about?
I don’t mind the ad – nothing special, but OK
60 sec spots with Jingles on FTA TV are back then. Haven’t they just done it on Woolworths too. Are MO and JO working at LEOs now ? I agree with Chris ECD. Pointless and a shame for iconic brand in need of some fresh thinking …. and probably some new drinkers ? which won’t come unfortunately !
The Bundy advertisement is a creative disappointment.. If you drink Bundy you cant build a pirate ship?? Bring back Bundy bear who is likeable, humorous and synonymous with the Brand
Worst bloody ad ever!!
I love to drink rum and have done so for years, this ad shits me so much that I have to change the channel when ever it comes on the television.
BRING BACK OUR MATE,
BUNDY R BEAR!!!!