Dialogue PR wins De’Longhi Group Australia and Fourth Wave Wine pitches
Sydney-based public relations agency Dialogue PR has been appointed to represent De’Longhi Group Australia and Fourth Wave Wine
The announcement:
These new client wins grow the agency’s roster of clients in the tech, appliance, and beverage space.
Adding to Dialogue PR’s home lifestyle offering, which already includes HPM Legrand, ACER Computers and Bing Lee, the agency will work across De’Longhi Group Australia’s coffee, cooking and comfort products covering their three core brands, including De’Longhi, Kenwood and Braun Household.
The agency has been tasked by De’Longhi to handle all product launches, media events and activations, earned media relations and earned influencer engagement.
George O’Neil, marking director for De’Longhi Group Australia said, “We were impressed with Dialogue PR’s creative approach and the ideas they presented within the pitch. The team had a thorough understanding and excitement of the De’Longhi Group brands and showcased strategically how we can inspire everyday Australians – both existing advocates and new audiences.”
Dialogue PR has also been appointed by leading Australian winemakers Fourth Wave Wine to execute PR and communications strategies across its portfolio of brands including Tread Softly, Little Giant, Elephant in the Room, Plus & Minus, The Hero and Farm Hand.
A family-owned business, Fourth Wave Wine is a relentless innovator and consumer expert, capitalising on consumer trends by making compelling brands that inspire and engage new and existing wine consumers.
The agency will develop integrated public relations strategies to support the existing range of authentic and regionally expressive wines, as well as support the companies ongoing new product development pipeline.
Lou Henville, Fourth Wave Wine marketing manager, said, “We’re delighted to be working with the team at Dialogue PR. It’s evident that they have a strong understanding about the wine category and boast solid relationships across lifestyle, wine and trade media which will no doubt increase awareness and encourage trial across our portfolio of brands.”
Fourth Wave Wine’s joins Dialogue PR’s strong beverage portfolio which already includes Accolade Wines, Duxton Vineyards, Bacardi-Martini Australia and Santa Margherita Wines.
Kate Bradley, founder and managing director of Dialogue PR, said, “It’s been a busy month for Dialogue PR and we are thrilled to be appointed to represent renowned appliance brand De’Longhi Group Australia and leading winemakers Fourth Wave Wine. We have a talented team of PR experts excited to be working across such market leading brands and we look forward to leveraging our expertise to deliver impactful campaigns for our new clients whilst continuing to push boundaries in the appliance and beverage industries.”
To support the agencies recent client wins Dialogue PR has welcomed a number of new hires including Allison
Morgan (senior account Eexecutive), Georgia Tonnet (account coordinator) and Taylor Donelly (account coordinator) to the team, working across new and existing clients.
Source: Dialogue PR
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topics
De’Longhi Group Australia
Dialogue PR
Fourth Wave Wine
George O'Neil
Kate Bradley
Lou Henville
